Client success stories & insightful articles from our expert consultants.

Pride Month, LGBTQIA Gareth Headley Pride Month, LGBTQIA Gareth Headley

What is rainbow washing?

During national campaigns that celebrate LGBTQ+ inclusion or campaign for equality within society, we often see organisations swapping to a rainbow-coloured version of their logo and rolling out positive campaigns.

When these marketing practices don’t reflect your values or commercial practices, you risk alienating the very communities you claim to support.

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Case Studies

Clear Assured and Chaucer Group

“Clear Assured set a very high bar and to be recognised with Gold status shows our hard work is bearing fruit. It’s given us confidence that our initiatives really are making a difference.” - Richard Milner, CEO

Leading reinsurance group, Chaucer, attained Clear Assured Gold accreditation in 2024.

Embedding ED&I with AtkinsRéalis

“The Clear Company have been a trusted partner providing holistic and impactful solutions across the ED&I spectrum – across the UK and Europe business as well as globally. It is a pleasure to work with a partner who provide challenge and support in equal measures using an evidence-based methodology.” - Victoria Jones, Global Vice President of ED&I

How did we move a complex, global organisation from fragmented ED&I efforts to a cohesive, measurable, and inclusive strategy that delivers real impact?