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We also share regular articles over on our LinkedIn newsletter, the perfect way stay updated on DEI insight and best practice directly in your LinkedIn feed.
What is rainbow washing?
During national campaigns that celebrate LGBTQ+ inclusion or campaign for equality within society, we often see organisations swapping to a rainbow-coloured version of their logo and rolling out positive campaigns.
When these marketing practices don’t reflect your values or commercial practices, you risk alienating the very communities you claim to support.
Case Studies
Clear Assured and Chaucer Group
“Clear Assured set a very high bar and to be recognised with Gold status shows our hard work is bearing fruit. It’s given us confidence that our initiatives really are making a difference.” - Richard Milner, CEO
Leading reinsurance group, Chaucer, attained Clear Assured Gold accreditation in 2024.